WANI, Priyanka; PALKAR, Apoorva. Marketing Strategies in SMEs : A Literature Review on Concepts and New-Age Approaches. AMC Indian Journal of Entrepreneurship, [S. l.], v. 6, n. 4, p. 21–38, 2023. DOI: 10.17010/amcije/2023/v6i4/173570. Disponível em: https://indianjournalofcapitalmarkets.com/index.php/IJOE/article/view/173570. Acesso em: 21 aug. 2025.