Mohapatra, Soumya, Adarsh Rath, and Brajaballav Kar. “Being a Pioneer : A Case of Intention, Market, and Challenges”. AMC Indian Journal of Entrepreneurship 6, no. 2-3 (September 1, 2023): 64–78. Accessed August 21, 2025. https://indianjournalofcapitalmarkets.com/index.php/IJOE/article/view/173338.