The Determinant Factors of Ethical Purchasing Intention : Does Religiosity Matter?
Authors
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Mahestu N. Krisjanti
Associate Professor (Corresponding Author), The Faculty of Business and Economics, Universitas Atma Jaya Yogyakarta, Jalan Babarsari No. 44, Yogyakarta 55281
https://orcid.org/0000-0002-9389-2348
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Harsono
Researcher and Lecturer, The Faculty of Business and Economics, Universitas Atma Jaya Yogyakarta, Jalan Babarsari No. 44, Yogyakarta 55281
https://orcid.org/0000-0002-0764-0399
DOI:
https://doi.org/10.17010/ijom/2025/v55/i11/175820Keywords:
religiosity, ethical purchasing intention, perceived customer effectiveness.Publication Chronology: Paper Submission Date : September 25, 2024 ; Paper sent back for Revision : May 16, 2025 ; Paper Acceptance Date : July 25, 2025 ; Paper Published Online : November 15, 2025
Abstract
Purpose : This study evaluated the impact of religion, moral obligation, and perceived customer effectiveness (PCE) on consumers’ ethical purchasing intentions.
Design/Methodology/Approach : The data from 317 respondents were analyzed using Smart-PLS to determine the impact of determinant factors and the mediating roles of moral obligation and PCE. Findings : The findings indicated that religiosity influenced moral obligation, PCE, and ethical purchasing intention. PCE mediated the relationship between religiosity and the intention to make ethical purchasing decisions.
Research Limitations/Implications : The study's indicators of moral obligation might lead to differing perceptions among respondents; therefore, these indicators should be refined for future research.
Practical Implications : The study helped the managerial side develop strategies to attract consumers to purchase the products ethically.
Social Implications : The intention to purchase products ethically became a significant issue in the market due to the lack of ethical behavior among consumers. Therefore, this research’s findings have a social impact on improving consumer ethical purchasing intention by using religiosity as a determinant factor.
Originality/Value : The research contributed to the evaluation of the role of religion in shaping ethical consumer purchasing intentions.
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References
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