SHARMA, Ashvine Kumar; NAGPAL, Shafali. Marketing Customer Information File (MCIF): A Powerful Tool for Banks. Indian Journal of Marketing, [S. l.], v. 36, n. 3, 2006. Disponível em: https://indianjournalofcapitalmarkets.com/index.php/ijom/article/view/34301. Acesso em: 3 apr. 2026.