KESHARWANI, Ankit; ROY, Souvik. Diffusion of Mobile Health Apps Among Smartphone Users : Role of Neighborhood Effects, Informational Network Effects, and Social Ties in Health 3.0. Indian Journal of Marketing, [S. l.], v. 47, n. 4, p. 19–34, 2017. DOI: 10.17010/ijom/2017/v47/i4/112679. Disponível em: https://indianjournalofcapitalmarkets.com/index.php/ijom/article/view/112679. Acesso em: 3 aug. 2025.