JAIN, Kokil; PASRICHA, Diksha. Role of Color and Typography in Determining Brand Personality. Indian Journal of Marketing, [S. l.], v. 47, n. 5, p. 48–62, 2017. DOI: 10.17010/ijom/2017/v47/i5/114240. Disponível em: https://indianjournalofcapitalmarkets.com/index.php/ijom/article/view/114240. Acesso em: 1 oct. 2025.