SUDARSANA REDDY, G.; MUNIRAJU, M. Building Brands by Helping others Win. Indian Journal of Marketing, [S. l.], v. 39, n. 7, p. 21–23, 2009. Disponível em: https://indianjournalofcapitalmarkets.com/index.php/ijom/article/view/36999. Acesso em: 16 mar. 2026.