DASARI, Shailendra; GUNASEELAN, Rupa. Relationship Marketing: An overview. Indian Journal of Marketing, [S. l.], v. 42, n. 12, p. 5–15, 2012. Disponível em: https://indianjournalofcapitalmarkets.com/index.php/ijom/article/view/37005. Acesso em: 3 oct. 2025.