KAR, Sudhanshu Sekhar; SAHOO, Sarat Kumar. Non-conventional MARCOM Strategy for Rural India. Indian Journal of Marketing, [S. l.], v. 40, n. 2, p. 56–61, 2010. Disponível em: https://indianjournalofcapitalmarkets.com/index.php/ijom/article/view/37209. Acesso em: 30 jan. 2026.