VIJ, Sandeep; SINGH, Raghbir. Dimensions of Consumers’ Advertising Beliefs in India. Indian Journal of Marketing, [S. l.], v. 41, n. 3, p. 21–32, 2011. Disponível em: https://indianjournalofcapitalmarkets.com/index.php/ijom/article/view/37646. Acesso em: 22 aug. 2025.