SOLANKI, Sapna. Consumer Involvement for Durable and Non Durable Products:Key Indicators and their Impact. Indian Journal of Marketing, [S. l.], v. 41, n. 3, p. 51–59, 2011. Disponível em: https://indianjournalofcapitalmarkets.com/index.php/ijom/article/view/37649. Acesso em: 22 aug. 2025.