YADAV, Rambalak; PATHAK, Govind Swaroop. Green Marketing: Initiatives in the Indian Context. Indian Journal of Marketing, [S. l.], v. 43, n. 10, p. 25–32, 2013. DOI: 10.17010/ijom/2013/v43/i10/38358. Disponível em: https://indianjournalofcapitalmarkets.com/index.php/ijom/article/view/38358. Acesso em: 22 aug. 2025.