DUTTA, Dipankar; AMIR, Mohd. Evaluating the Impact of Integrated Digital Marketing on Homestay Success in India : A Study of Uttarakhand. Indian Journal of Marketing, [S. l.], v. 55, n. 11, p. 49–68, 2025. DOI: 10.17010/ijom/2025/v55/i11/175821. Disponível em: https://indianjournalofcapitalmarkets.com/index.php/ijom/article/view/175821. Acesso em: 8 dec. 2025.