BRINDHA, G.; VIDYA, M.; RESHMA, M. AI-Driven Omnichannel Marketing and Customer Experience : A Bibliometric Overview. Indian Journal of Marketing, [S. l.], v. 55, n. 11, p. 69–92, 2025. DOI: 10.17010/ijom/2025/v55/i11/175822. Disponível em: https://indianjournalofcapitalmarkets.com/index.php/ijom/article/view/175822. Acesso em: 8 dec. 2025.