Kamalaveni, D.K., S. Rajalakshmi, and S. Kalaiselvi. “Brand Loyalty of Women Consumers With Respect To FMCGs”. Indian Journal of Marketing 38, no. 9 (September 28, 2008). Accessed May 14, 2026. https://indianjournalofcapitalmarkets.com/index.php/ijom/article/view/36859.