Neerattiparambil, Naeema Neefa, and Shivkumar M. Belli. “Why Rent a Dress ? : A Study on Renting Intention for Fashion Clothing Products”. Indian Journal of Marketing 50, no. 2 (February 29, 2020): 20–34. Accessed January 30, 2026. https://indianjournalofcapitalmarkets.com/index.php/ijom/article/view/150439.