Sharma, Anshu. “Attribute Preference Hierarchy Based Segments in the Indian Car Tyre Replacement Market – An Exploratory Study”. Indian Journal of Marketing 50, no. 2 (February 29, 2020): 52–66. Accessed January 30, 2026. https://indianjournalofcapitalmarkets.com/index.php/ijom/article/view/150441.