Sharma, Pooja, and Abhay Grover. “Does Political Marketing Strategy Affect Performance of National Political Parties in Lok Sabha Elections ?”. Indian Journal of Marketing 51, no. 4 (April 30, 2021): 27–43. Accessed December 8, 2025. https://indianjournalofcapitalmarkets.com/index.php/ijom/article/view/158469.