Sehgal, Pooja, Sarika Kaushal, and Mahim Sagar. “Internal Branding : Developing a Predictive Model for the Indian Service Sector”. Indian Journal of Marketing 52, no. 1 (January 19, 2022): 8–22. Accessed December 8, 2025. https://indianjournalofcapitalmarkets.com/index.php/ijom/article/view/167649.