Singh, Neha, Rajeshwari Panigrahi, and Rashmi Shekhar. “Fostering Digital Engagement and Customer Retention in Indian Insurance : An Empirical Study”. Indian Journal of Marketing 54, no. 7 (July 1, 2024): 68–82. Accessed December 8, 2025. https://indianjournalofcapitalmarkets.com/index.php/ijom/article/view/174017.