1.
Jain K, Gautam S, Pasricha D. The Pleasure and the Guilt - Impulse Purchase and Post Purchase Regret : A Study of Young Indian Consumers. ijom [Internet]. 2018 Mar. 1 [cited 2026 Jan. 30];48(3):49-63. Available from: https://indianjournalofcapitalmarkets.com/index.php/ijom/article/view/121984