Sharma P, Gupta S, Kapoor D. Digital Marketing and Consumer Millennials : A Comparative Study of Men, Women, and Transgender Consumers’ Buying Behaviour in Punjab. ijom [Internet]. 2020 Mar. 31 [cited 2026 Jan. 30];50(3):47-5. Available from: https://indianjournalofcapitalmarkets.com/index.php/ijom/article/view/151029