1.
Pandya B, Jayswal MM. Leveraging Brand Assets by Understanding Brand Architecture-Imperatives for FMCG Sector for Competitive Edge in India. ijom [Internet]. 2009 Jun. 28 [cited 2026 Mar. 17];39(6):53-62. Available from: https://indianjournalofcapitalmarkets.com/index.php/ijom/article/view/36995