1.
Sen S, Nayak S. Moderating Role of Cultural Values on the Relationship Among Hedonism, Materialism, and Impulse Buying : A Conceptual Framework. ijom [Internet]. 2021 Jan. 31 [cited 2026 Jan. 30];51(1):26-40. Available from: https://indianjournalofcapitalmarkets.com/index.php/ijom/article/view/156932