1.
Gupta MK, Neelesh S. Marketing Strategies in the Indian Soft Drinks Industry - A Case Study of Pepsico and Coca-Cola Limited. ijom [Internet]. 2010 Jul. 1 [cited 2025 Aug. 22];40(7):30-8. Available from: https://indianjournalofcapitalmarkets.com/index.php/ijom/article/view/37337