1.
Brindha G, Vidya M, Reshma M. AI-Driven Omnichannel Marketing and Customer Experience : A Bibliometric Overview. ijom [Internet]. 2025 Nov. 15 [cited 2025 Dec. 8];55(11):69-92. Available from: https://indianjournalofcapitalmarkets.com/index.php/ijom/article/view/175822