Volume 43, Issue 4, April 2013

Published: 2013-08-29

Articles

  • Impact of Ambient Music and Affability of Salespersons on Consumer Behavior in a Real Retail Setting with Emphasis on Gender Difference

    Shalini Jha, Bharti Singh
    5-11
    Abstract views: 11 times| Download: 16 times
    DOI: https://doi.org/10.17010/ijom/2013/v43/i4/36373

  • Review of SKUs in the Indian Paint Industry

    Devendra Kumar Pandey
    12-17
    Abstract views: 18 times| Download: 10 times
    DOI: https://doi.org/10.17010/ijom/2013/v43/i4/36374

  • Problems and Prospects of Backwater Tourism in Kerala with Special Reference to Alappuzha District

    Ashish Varughese
    18-29
    Abstract views: 36 times| Download: 16 times
    DOI: https://doi.org/10.17010/ijom/2013/v43/i4/36375

  • It's Time to Go Green with Pride: A Conceptual Study of Green Marketing

    Raji Parameshwaran Pillai
    30-34
    Abstract views: 10 times| Download: 4 times
    DOI: https://doi.org/10.17010/ijom/2013/v43/i4/36378

  • Promotion Using Product Placement in Movies: Perception of Rural and Urban Indian Audience

    Vardhan Choubey, Riddhi Bumb
    35-41
    Abstract views: 5 times| Download: 8 times
    DOI: https://doi.org/10.17010/ijom/2013/v43/i4/36379

  • Guerrilla Marketing: A Theoretical Review

    Sajoy P. B.
    42-47
    Abstract views: 33 times| Download: 23 times
    DOI: https://doi.org/10.17010/ijom/2013/v43/i4/36380

Book Review

  • Superior Customer Value: Strategies For Winning and Retaining Customers

    Donovan A. McFarlane
    48-55
    Abstract views: 9 times| Download: 8 times
    DOI: https://doi.org/10.17010/ijom/2013/v43/i4/36381