Volume 42, Issue 12, December 2012

Articles

• Relationship Marketing: An overview

  Shailendra Dasari, Rupa Gunaseelan

  5-15

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• A Study on Consumer Perception with Reference to Third Party Administrators (TPAs)

  Sandip Sane, Niharika Singh

  16–22

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• Factors Influencing the Buying Behaviour of Organised Retail Consumers: A Study on Food and General Stores in Visakhapatnam

  Smitha V. G.

  23–33

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• Marketing of Handloom Products: A Case Study of Thenzawl Cluster in Mizoram

  Rama Ramswamy, N. V. R. Jyoti Kumar

  34–41

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• Women's Role in Buying Behaviour for Durables: A Study of Malwa Region in Punjab

  Malika Rani

  42-53

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• Challenges in a Commodity Offering - Indian Telecom Services (GSM)

  P. Subakaran

  54-63

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