Volume 39, Issue 8, August 2009

Articles

• Overhauling of Kirana Stores

  Abhishek Sule, Gourav Kumar, Meeta Poyekar, Rajendra Rajput, Umesh Divate

  3-10

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  Abstract views: 10 times| Download: 2 times

• Exploring the Trends of Retail formats in India:A Study of Hypermarkets in Bangalore City

  Noor Firdoos Jahan, Lalitha Ramakrishnan

  11-22

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  Abstract views: 8 times| Download: 7 times

• Factors Responsible for Choice of FMCG Products:A Case Study of the Consumers of Dental Care Products

  Pinaki Ranjan Bhattacharyya, Sitanath Mazumdar

  23-27

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  Abstract views: 13 times| Download: 9 times

• Chhoti Car, Badhe Sapne (Small Car,Big Dreams):Building Brands and Launching of a New Product

  Nidhi Maheshwari

  28-31

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  Abstract views: 14 times| Download: 8 times

• Consumer Generated Advertisements:The Ten Commandments

  Amarjeet Kumar, Shantanu Uniyal

  32-39

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  Abstract views: 17 times| Download: 6 times

• A Comparative Study on the Perception Level of the Services Offered by LIC and ICICI Prudential

  Pa Keerthi, R. Vijayalakshmi

  40-54

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  Abstract views: 16 times| Download: 9 times

• Apex Managerial Approach towards Various Proportions of Holistic Marketing Interactions

  Amit Gautam, Gyanendra B. S. Johri

  55-61

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  Abstract views: 9 times| Download: 10 times