Volume 40, Issue 1, January 2010

Articles

• Brand Pruning - A Wisely Used Tool in the Marketers' Arsenal

  Rajkumar Dasgupta, Harish Pareek

  3-13

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  Abstract views: 16 times| Download: 9 times

• Customer Lifetime Model for the Magazine Publishing Industry

  Kallol Basu

  14-21

  • PDF

  Abstract views: 14 times| Download: 14 times

• E-Learning Enhanced by Web 2 Technologies and Blackboard Services

  Mathew Philip

  22-27

  • PDF

  Abstract views: 8 times| Download: 10 times

• Online Pricing: Art of Price War

  Sumanjeet Singh, Minakshi Paliwal

  28-33

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  Abstract views: 11 times| Download: 9 times

• Consumer Preferences towards Service Industry: A Factorial Study of Restaurants

  Gaurav Jaiswal, Manita Matharu, Praveen Sahu

  34-37

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  Abstract views: 6 times| Download: 21 times

• Consumer Behaviour in Rural Markets : A-B-C-D Paradigm and its Applications

  Sakthivel Rani

  38-48

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  Abstract views: 15 times| Download: 45 times

• Trust in Electronic Marketing

  Kunal Gaurav

  49-52

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  Abstract views: 9 times| Download: 10 times

• Responsible Factors for Decline of an Organized Retail Sector: A Case Study of Samabayika in West Bengal

  Pinaki Ranjan Bhattacharyya, Sourav Laha

  53-60

  • PDF

  Abstract views: 3 times| Download: 7 times