Volume 40, Issue 6, June 2010
Published:
2010-06-01
Articles
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Measuring Marketing Performance, Practices and Management Control Challenges
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Micro-Packs - A Key Tool of Fast Moving Consumer Goods Pull Strategy
Abstract views: 8 times|
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The Practical Approach of Creating "Unique Selling Proposition" to Boost your Sales and Profits by Positioning your Company as the only Choice in the Market
Abstract views: 31 times|
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Experiential Marketing: A Conceptual Framework for Connecting with the Customers
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Acuity of In-Store Cooked Food Retailing (An Exploratory Study on Consumer Behavior on In-store Prepared Food)
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Delighting the Customers' Senses - Key to Store Differentiation
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