Volume 40, Issue 7, July 2010

Articles

• Understanding Factors Related to Voting for Reality Shows: A Framework of Cognitive Intermediation

  Sandip Anand

  3-7

  • PDF

• Reality Television Shows: Entertaining, Money Minting or Tantalizing?

  Anagha Shukhre

  8-20

  • PDF

• Online User Behaviour in Delhi - A Factor Analysis

  A. Sajeevan Rao, Mokhalles Mohd Mehdi

  21-29

  • PDF

• Marketing Strategies in the Indian Soft Drinks Industry - A Case Study of Pepsico and Coca-Cola Limited

  M. K. Gupta, Sreelata Neelesh

  30-38

  • PDF

• A Study of the Relationship between Consumer Credit and Lifestyle Demographics of Consumers of Bangladesh

  Ataur Rahman

  39-46

  • PDF

• Go Rural!! Hinterland - Challenges, Insights, Opportunities and Strategies

  Vinod S. Gaikwad

  47-56

  • PDF

• Experiential Marketing - Exploring New Horizons

  Vaishalli Nikalje, M. Guruprasad

  57-62

  • PDF