Volume 40, Issue 9, September 2010

Articles

• Genericization of Trademarks: Brand Name becomes Generic Name - A Challenge for Brand Managers

  B. Shafiulla

  3-11

  • PDF

  Abstract views: 13 times| Download: 2 times

• The Effect of Store Image on Consumers' Store Brand Purchase Frequency and Perceived Quality of Store Brands around Chennai City

  N. Venkateswaran, V. Mahalakshmi

  12-19

  • PDF

  Abstract views: 17 times| Download: 23 times

• What Impinges the Choice of Cell Phone Connection?

  Neelaam Dhanda, Pooja Goel

  20-25

  • PDF

  Abstract views: 12 times| Download: 3 times

• A Study of Physician Behaviour and Preference towards Marketing Services Offered by Pharmaceutical Industry to Influence Physician's Perception Behaviour

  Shubhendra S. Parihar

  26-30

  • PDF

  Abstract views: 16 times| Download: 25 times

• The Relationship between Health Factors and Satisfaction and Academic Performance among Al Buraimi University College Students, Oman

  Abdul Hadi M. Al Khasawneh

  31-38

  • PDF

  Abstract views: 7 times| Download: 5 times

• Production Problems in Textile Industry with Special Reference to Karur District, Tamil Nadu

  N. Rajasekar, M. Gurusamy

  39-47

  • PDF

  Abstract views: 8 times| Download: 19 times

• Marketing of Handicrafts - A Case Study of Brass Items Manufacturing Units in Srikakulam District of Andhra Pradesh

  T. Kama Raju, N. Santosh Ranganath

  48-54

  • PDF

  Abstract views: 10 times| Download: 39 times

• A Study on Socio-Economic Background of Entrepreneurs in Small Scale Industries

  G. V. Jagapathi Rao

  55-60

  • PDF

  Abstract views: 5 times| Download: 31 times