Volume 40, Issue 12, December 2010

Articles

• Bournville-Relaunch in India: A Case Study

  Nilanjana Sinha, Rajkumar Dasgupta

  3-7

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• Adoption of Bt Cotton and its Impact - A Case Study of Haveri District, Karnataka

  C. S. Yatnalli

  8-18

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• FDI Inflow in Indian Retailing - Growth Model and Challenges

  Supriya Biswas

  19-28

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• The Art of Devising and Revising - A Study on the Products and Target Group Strategies of Telgu TV Channels

  K. V. Ramana Murthy, K. V. Achalapathi

  29-37

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• A Study on Brand Loyalty about Oats Users with Special Reference to Salem Town, Tamil Nadu

  N. Kanimozhi, A. Jayakumar

  38-46

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• Future Prospects of Indian Automobiles with Special Reference to Two-wheeler & Motorcycle Segment

  S. Senthilkumar, A. Mahadevan

  47 - 56

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• Land Price Model for Sholinganallur Town in Chennai Metropolitan Area

  V. Sampathkumar, M. Helen Santhi

  57-64

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