Volume 42, Issue 3, March 2012

Articles

• The Business of Emotions

  Divya Soni

  4-8

  • PDF

  Abstract views: 16 times| Download: 10 times

• A Study on Distribution Strategies of Steel Manufacturers in India

  Shailendra Dasari

  9-14

  • PDF

  Abstract views: 29 times| Download: 14 times

• Significance of Branding in Industrial Marketing

  Sumesh Raizada

  15-21

  • PDF

  Abstract views: 26 times| Download: 9 times

• Transforming Indian Agriculture through Agripreneurs

  Inderpreet Kaur Kular, Amanpreet Singh Brar

  22-29

  • PDF

  Abstract views: 23 times| Download: 19 times

• Marketing of Grapes in Tamil Nadu: A Case of Coimbatore District

  G. Suresh, S. Krishna Murthy

  30-36

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  Abstract views: 27 times| Download: 9 times

• Product Strategies and Advertising in Small Firms: A Study of Punjab Units

  Raj Kumar Gautam

  37-45

  • PDF

  Abstract views: 10 times| Download: 7 times

• A Conceptual Framework for Customer-Centric Strategic Approach for Competitive Advantage with Specific Reference to Super Market Retailers in India

  Seema S. Shenoy, A. H. Sequeira, Devaraj K.

  46-50

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  Abstract views: 18 times| Download: 6 times

• Understanding of TV Ads amongst Urban Children

  Amardeep Kaur Ahluwalia, Raghbir Singh

  51-60

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  Abstract views: 9 times| Download: 15 times