Volume 42, Issue 6, June 2012

Articles

• Purchase Decision of Life Insurance Policyholders: An Outlook

  K. Rajeswari, S. Kartheeswari

  4-14

  • PDF

• Coffee Market Liberalization and Private Sector Performance in Tanzania

  Agnes Godfrey Mwakaje

  15-22

  • PDF

• A Study of the Role & effectiveness of Celebrities in Advertisements

  Virendra Chavda

  23-36

  • PDF

• A Study on the Effectiveness of Internet Advertisements

  Vinita Srivastava, Sanjeev Kumar Mishra

  37-46

  • PDF

• Hospital Advertising: Myth or Reality?

  Soumik Gangopadhyay, Parimalendu Bandopadhyay

  47-52

  • PDF

• Analysis of the Relationship between Brand Loyalty and Market Share: A Comparative Study of Durable and Non - Durable Products in India

  P. K. Agarwal, Pradeep Kumar, Swati Gupta

  53-61

  • PDF