Volume 42, Issue 6, June 2012

Articles

• Purchase Decision of Life Insurance Policyholders: An Outlook

  K. Rajeswari, S. Kartheeswari

  4-14

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  Abstract views: 10 times| Download: 14 times

• Coffee Market Liberalization and Private Sector Performance in Tanzania

  Agnes Godfrey Mwakaje

  15-22

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  Abstract views: 16 times| Download: 8 times

• A Study of the Role & effectiveness of Celebrities in Advertisements

  Virendra Chavda

  23-36

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  Abstract views: 17 times| Download: 17 times

• A Study on the Effectiveness of Internet Advertisements

  Vinita Srivastava, Sanjeev Kumar Mishra

  37-46

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  Abstract views: 14 times| Download: 25 times

• Hospital Advertising: Myth or Reality?

  Soumik Gangopadhyay, Parimalendu Bandopadhyay

  47-52

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  Abstract views: 15 times| Download: 11 times

• Analysis of the Relationship between Brand Loyalty and Market Share: A Comparative Study of Durable and Non - Durable Products in India

  P. K. Agarwal, Pradeep Kumar, Swati Gupta

  53-61

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  Abstract views: 19 times| Download: 19 times