Volume 42, Issue 10, October 2012

Articles

• A Study on Online Discount Couponing Industry in India

  Samik Shome, Aindrila Roy

  4-10

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  Abstract views: 11 times| Download: 10 times

• Brand Personality: Antecedents and Consequences

  Amina Merabet, Abderrezzak Benhabib

  11-21

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  Abstract views: 7 times| Download: 13 times

• Problems of Vegetable Producing Farmers in Erode, Coimbatore and Tiruppur Districts of Tamil Nadu

  S. Saravanan

  22-30

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  Abstract views: 31 times| Download: 12 times

• Gender Specific Study on Relative Impact of Convenience and Non Convenience Factors on Mobile Users’ Brand Switching in Kolkata

  Supriya Biswas

  31-40

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  Abstract views: 9 times| Download: 7 times

• Trends, Technology and Addiction: An Explorative Study on Cyber Behavior of Students

  Devi Prasad Dash, Shamim Akhtar

  41-52

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  Abstract views: 14 times| Download: 5 times

• Consumer Behaviour towards Two Wheelers and Four Wheelers: A Study on Rural and Urban Mizoram

  Laldinliana

  53-59

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  Abstract views: 6 times| Download: 4 times