Volume 41, Issue 5, May 2011
Published:
2011-05-01
Articles
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Risks Associated with Celebrity Endorsements - An Empirical Analysis from Punjab
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Customer Relationship Management (CRM) in Health Care Industry - A Study of Select Corporate Hospitals in Vijayawada, Andhra Pradesh
Abstract views: 15 times|
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Predicting Factors Influencing Purchase of Aashirvaad Brand Using Logistic Regression
Abstract views: 17 times|
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Customer Satisfaction with Mobile Phone Operators: An Exploratory Study in Kuala Lumpur, Malaysia
Abstract views: 31 times|
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A Case Study on Consumers' Buying Behaviour and Brand Loyalty with Regard to Processed Liquid Packed Milk in Guwahati, Assam
Abstract views: 56 times|
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To Identify the Prominent Factors of Shopping Mall Behaviour: A Factor Analysis Approach
Abstract views: 14 times|
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