Volume 41, Issue 7, July 2011

Articles

• Effect of Absurdity in Advertising on Brand Recall

  Purva Kansal, Himanshu R. sharma

  3-8

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• Agricultural Rural Marketing in India

  P. K. Dutta

  9-19

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  Abstract views: 15 times| Download: 12 times

• Subhiksha: A Battle for Survival

  Sumedha Kalia, Rishi Kalia

  20-24

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  Abstract views: 5 times| Download: 7 times

• Effect of Retail Sales Promotion on Buying Behaviour of Customers: An Empirical Study

  Gopal Das

  25-35

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  Abstract views: 13 times| Download: 15 times

• Economics of Ecotourism: A Study on Orissa

  Nihar Mohapatra

  36-42

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  Abstract views: 12 times| Download: 10 times

• World Wide Dairy Development - At a Glance

  P. Kalaiselvi, M. Somasundaram

  43-50

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  Abstract views: 17 times| Download: 6 times

• Customer Loyalty Programs and Marketing Strategies

  H. N. Ramesh

  51-56

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  Abstract views: 2 times| Download: 7 times

• A Study on Satisfaction Level of Betel Leaf Farmers in Tamil Nadu with Reference to Karur District

  N. Kathirvel

  57-64

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  Abstract views: 5 times| Download: 10 times