Volume 41, Issue 9, September 2011

Articles

• International Brands & The Indian Consumer: A Study of Critical Success Factors with Special Focus on Select FMCG Brands

  Sharif Memon

  4-15

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  Abstract views: 11 times| Download: 5 times

• Women Entrepreneurs and the Pricing Dilemma

  Moli P. Koshy, Mary Joseph

  16-22

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  Abstract views: 4 times| Download: 10 times

• Assessment of Influence of Materialistic Values on Consumption Innovativeness

  Manit Mishra

  23-30

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  Abstract views: 5 times| Download: 16 times

• Forecasting the Ensuing Impact of 3G on Business Practices in India: An Exploratory Analysis

  Amalesh Sharma, Sourav Bikash Borah

  31-37

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  Abstract views: 2 times| Download: 15 times

• Effectiveness of Humor Appeal in Advertisements of Fast Moving Consumer Goods (FMCGs)

  Rakshita Puranik

  38-44

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  Abstract views: 14 times| Download: 9 times

• The Structured Frame of Category Management for Optimization of Retail Business

  Md. Sanuwar Rashid

  45-54

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  Abstract views: 4 times| Download: 12 times

• A Study of Service Quality and Customer Satisfaction across Various Service Providers in the Telecom Sector

  Sandhya Joshi

  55-61

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  Abstract views: 10 times| Download: 30 times

• Strategy of Advertising Agencies in India for Evaluating Advertising Effectiveness across Experience

  Yashmin Sofat

  62-72

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  Abstract views: 6 times| Download: 8 times

• Junk Food Advertisements with Free Offer: Their Repercussions in the Minds of Children in the Age Group of 3-10 Years

  S. Ramesh Kumar

  73-78

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  Abstract views: 29 times| Download: 10 times

• The '4 As' of Rural Marketing Mix

  Pallavi

  79-84

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  Abstract views: 24 times| Download: 10 times