Volume 45, Issue 10, October 2015

Published: 2015-10-06

Articles

  • Family Communication Patterns and Children's Influence on Purchase Decisions

    Adya Sharma, Vandana Sonwaney
    7-22
    Abstract views: 18 times| Download: 30 times
    DOI: https://doi.org/10.17010/ijom/2015/v45/i10/79794

  • The Effect of Country of Origin Image, Ethnocentrism, and Religiosity on Purchase Intentions: An Empirical Investigation on Bangladeshi Consumers

    Ahasanul Haque, Naila Anwar, Abdullah Sarwar
    23-35
    Abstract views: 23 times| Download: 18 times
    DOI: https://doi.org/10.17010/ijom/2015/v45/i10/79796

  • Extent of Service Quality in Commercial Banks in Punjab

    Siddharth Sharma, Rajesh Verma
    36-48
    Abstract views: 40 times| Download: 28 times
    DOI: https://doi.org/10.17010/ijom/2015/v45/i10/79797

  • Exploring the Relationship Between Demographic Factors and Consumers’ Buying Behaviour Towards Cause - Based Marketing: An Assessment Study

    Shruti Gupta, Harish Chaudhry, Harsh Kamal
    49-61
    Abstract views: 21 times| Download: 68 times
    DOI: https://doi.org/10.17010/ijom/2015/v45/i10/79800