Volume 45, Issue 9, September 2015

Published: 2015-10-06

Articles

  • Fighter Brands and Indian Consumers: A Study of Brand Narratives Using Ad Content Analysis

    Surjit Kumar Kar, Tina Dasgupta
    7-21
    Abstract views: 35 times| Download: 9 times
    DOI: https://doi.org/10.17010/ijom/2015/v45/i9/79801

  • A Case Study of Bt Cotton in India: The PLC Framework

    Bhavneet Kaur
    22-36
    Abstract views: 36 times| Download: 17 times
    DOI: https://doi.org/10.17010/ijom/2015/v45/i9/79802

  • Healthy Food Selection: The Role of Nutritional Information of Packaged Foods on Consumers’ Purchase Intentions

    Sandip Solanki, Jaydeep H. Sheth
    37-54
    Abstract views: 34 times| Download: 40 times
    DOI: https://doi.org/10.17010/ijom/2015/v45/i9/79807

  • Mystery Shopping for Consumer Contentment, Reliance, and Adhesion in the Retail Industry: A Descriptive Study

    Sourabh Bhattacharya, Bibhuti Bhusan Mishra, Uma Sankar Mishra
    55-63
    Abstract views: 20 times| Download: 23 times
    DOI: https://doi.org/10.17010/ijom/2015/v45/i9/79809