Volume 45, Issue 8, August 2015

Published: 2015-10-08

Articles

  • Marketing Innovation in Partnership with Self Help Groups: A Case Study of a Farm Inputs Manufacturer

    C. R. Rajan, M. J. Xavier
    7-17
    Abstract views: 20 times| Download: 30 times
    DOI: https://doi.org/10.17010/ijom/2015/v45/i8/79914

  • Internet of Things (IoT): Is IoT a Disruptive Technology or a Disruptive Business Model?

    D. Narasimha Murthy, B. Vijaya Kumar
    18-27
    Abstract views: 19 times| Download: 24 times
    DOI: https://doi.org/10.17010/ijom/2015/v45/i8/79915

  • Ambient Advertising: Analyzing its Effectiveness Using an Anti - Smoking Advertisement

    Samarth Singh
    28-36
    Abstract views: 11 times| Download: 9 times
    DOI: https://doi.org/10.17010/ijom/2015/v45/i8/79916

  • Starbucks: Adapting in the Indian Market

    Himanshu Mahobia, Trilok Kumar Jain
    37-47
    Abstract views: 72 times| Download: 26 times
    DOI: https://doi.org/10.17010/ijom/2015/v45/i8/79919

  • Performance of Regulated Agricultural Markets: Perception of Farmers in Salem District, Tamil Nadu

    Shakeel-Ul-Rehman
    48-59
    Abstract views: 15 times| Download: 5 times
    DOI: https://doi.org/10.17010/ijom/2015/v45/i8/79921