Volume 45, Issue 6, June 2015

Published: 2015-10-08

Articles

  • Social Marketing - Awareness and Satisfaction Levels of Government Aided Health Insurance Project in Rural Tamil Nadu

    T. N. Swaminathan, P. K. Viswanathan
    7-20
    Abstract views: 12 times| Download: 10 times
    DOI: https://doi.org/10.17010/ijom/2015/v45/i6/79930

  • Buying Behavior of Scheduled Drugs as OTC Drugs: An Empirical Investigation

    M. A. Sanjeev, Arun Sharma, Mayank Taneja
    21-36
    Abstract views: 17 times| Download: 20 times
    DOI: https://doi.org/10.17010/ijom/2015/v45/i6/79931

  • Has Modern Retailing in India Influenced the Consumption Expenditure Behavior of Urban Socioeconomic Classes?

    Debjani Banerjee, Shradha Shivani
    37-52
    Abstract views: 24 times| Download: 7 times
    DOI: https://doi.org/10.17010/ijom/2015/v45/i6/79932

  • The Quality of Services and Their Impact on Customer Satisfaction in the Telecom Sector with Reference to Mobile Service Providers

    Puja Walia Mann, Manish Jha
    53-62
    Abstract views: 24 times| Download: 22 times
    DOI: https://doi.org/10.17010/ijom/2015/v45/i6/79933