Volume 45, Issue 5, May 2015

Published: 2015-10-08

Articles

  • Export Competitiveness of Select Firms from India: Glimpse of Trends and Implications

    Pranusha Manthri, Ketan Bhokray, Kirankumar S. Momaya
    7-13
    Abstract views: 37 times| Download: 8 times
    DOI: https://doi.org/10.17010/ijom/2015/v45/i5/79934

  • Impact of Brand Personality on Brand Equity: The Role of Brand Trust, Brand Attachment, and Brand Commitment

    Anees Ahmad, K. S. Thyagaraj
    14-26
    Abstract views: 45 times| Download: 13 times
    DOI: https://doi.org/10.17010/ijom/2015/v45/i5/79937

  • WhatsApp Usage Differences Amongst Genders: An Exploratory Study

    Shravan Rungta
    27-37
    Abstract views: 28 times| Download: 23 times
    DOI: https://doi.org/10.17010/ijom/2015/v45/i5/79938

  • Allegiance to New Sports: Sports Marketing in Indian Perspective

    Swati Oberoi Dham, Pratika Mishra
    38-49
    Abstract views: 21 times| Download: 15 times
    DOI: https://doi.org/10.17010/ijom/2015/v45/i5/79939

  • Factors Influencing the Buying Behavior of Gemstones and Yantras Among Households in West Bengal

    Rabin Mazumder
    50-58
    Abstract views: 14 times| Download: 8 times
    DOI: https://doi.org/10.17010/ijom/2015/v45/i5/79940