Volume 45, Issue 3, March 2015

Published: 2015-10-09

Articles

  • Identification and Confirmation of Variables Influencing Manufacturer-Dealer Relationships for Steel and Allied Products

    Shailendra Dasari, Rupa Gunaseelan, Geetha Suresh
    7-23
    Abstract views: 6 times| Download: 5 times
    DOI: https://doi.org/10.17010/ijom/2015/v45/i3/79963

  • Measuring Advertising Effectiveness Through Inter Modulation of Affect and Cognition

    Sandeep Singh, Anand Sapre
    24-38
    Abstract views: 15 times| Download: 8 times
    DOI: https://doi.org/10.17010/ijom/2015/v45/i3/79965

  • Brand Loyalty and Switching: An Empirical Study on Mobile Phone Usage Among Young Indian Adults

    Shampa Nandi, J. K. Pattanayak
    39-53
    Abstract views: 21 times| Download: 27 times
    DOI: https://doi.org/10.17010/ijom/2015/v45/i3/79966

  • Variance in Factors Influencing Buyer Behaviour Across Various Product Categories in FMCGs

    Smitha Siji
    54-68
    Abstract views: 21 times| Download: 42 times
    DOI: https://doi.org/10.17010/ijom/2015/v45/i3/79968