Volume 45, Issue 1, January 2015

Published: 2015-10-09

Articles

  • Materialism and Consumer Behavior: Differences in Types of Materialism Among Different Cultures

    Kelvyn A. Moore, Paul D. Berger
    9-18
    Abstract views: 24 times| Download: 24 times
    DOI: https://doi.org/10.17010/ijom/2015/v45/i1/79995

  • Channel Distribution Performance in Cold Chain Management: A Comparative Scenario Between Two States of India

    Shantanu Saha, K. Mukherjee, B. Chandra
    19-35
    Abstract views: 35 times| Download: 26 times
    DOI: https://doi.org/10.17010/ijom/2015/v45/i1/79998

  • Consumers' Motivation for Participating in Cause Related Marketing: An Exploratory Study

    Harish Chaudhry, Shruti Gupta
    36-48
    Abstract views: 16 times| Download: 29 times
    DOI: https://doi.org/10.17010/ijom/2015/v45/i1/79999

  • Assessment of Effectiveness of Subsidized Food Grain Distribution in India with Respect to Rice and Wheat

    Amudhasurabi A., Digvir S. Jayas, Alagusundaram K.
    49-59
    Abstract views: 19 times| Download: 29 times
    DOI: https://doi.org/10.17010/ijom/2015/v45/i1/80001

  • Book Review - Private Label Strategy: How to Meet the Store Brand Challenge

    Ruchita Pangriya
    60-62
    Abstract views: 49 times| Download: 18 times
    DOI: https://doi.org/10.17010/ijom/2015/v45/i1/80003