Volume 44, Issue 10, October 2014

Published: 2014-10-01

Articles

  • Branding of B-Schools by Understanding the Expectations of Their Three Major Stakeholders

    Amar Eron Tigga, Pramod Pathak, Rohit Vishal Kumar
    7-23
    Abstract views: 14 times| Download: 19 times
    DOI: https://doi.org/10.17010/ijom/2014/v44/i10/80114

  • Psychographic Segmentation of Facebook Users: A Cluster Analysis

    S. Franklin John, S. Senith, S. R. Jino Ramson
    24-33
    Abstract views: 52 times| Download: 13 times
    DOI: https://doi.org/10.17010/ijom/2014/v44/i10/80115

  • Optimal Stocking Pattern of Chemical Fertilizers: An Application of the Waiting Time Model

    Manjunatha G. R., Kiran Kumar R. Patil, M. G. Chandrakanth
    34-40
    Abstract views: 16 times| Download: 11 times
    DOI: https://doi.org/10.17010/ijom/2014/v44/i10/80116

  • Exploring the Antecedents in Formation of Attitude Towards Indian Cellular Services

    Nirmaljeet Virk
    41-50
    Abstract views: 14 times| Download: 33 times
    DOI: https://doi.org/10.17010/ijom/2014/v44/i10/80117

  • Emotional Association with a Brand: A Link that Lasts in Consumers' Memory Through Experience

    Jyoti Rawat
    51-59
    Abstract views: 39 times| Download: 15 times
    DOI: https://doi.org/10.17010/ijom/2014/v44/i10/80118