Volume 44, Issue 7, July 2014

Published: 2014-07-01

Articles

  • Factors Affecting Brand Trust: An Exploratory Investigation Among Indian Retail Consumers

    Rajesh Panda, Biranchi Narayan Swar, Kaushik Mukerjee
    7-17
    Abstract views: 28 times| Download: 15 times
    DOI: https://doi.org/10.17010/ijom/2014/v44/i7/80362

  • Factors of Product Customization for the 1200cc Passenger Car Segment: An Empirical Study in Central India

    Neeraj Kumar Jain, G. D. Thakar
    18-29
    Abstract views: 13 times| Download: 8 times
    DOI: https://doi.org/10.17010/ijom/2014/v44/i7/80363

  • Used Durables and Online Buying: An Attitudinal Study of Indian Youth

    Surjit Kumar Kar, Monalisa Bhoi
    30-47
    Abstract views: 11 times| Download: 7 times
    DOI: https://doi.org/10.17010/ijom/2014/v44/i7/80364

  • A Study on the Impact of Infrastructure Elements on Aspiring Home Buyers in the National Capital Region

    Rashi Mittal, Ananta Singh R.
    48-59
    Abstract views: 21 times| Download: 22 times
    DOI: https://doi.org/10.17010/ijom/2014/v44/i7/80365