Volume 44, Issue 6, June 2014

Published: 2014-06-01

Articles

  • Multivariate Relation Between Advertisements, Sales, and Profits: A Study on the Indian FMCG Industry

    Mandeep Mahendru, Kalyan K. De
    7-23
    Abstract views: 3 times| Download: 6 times
    DOI: https://doi.org/10.17010/ijom/2014/v44/i6/80367

  • Perception of the Retailers Towards Marketing Mix Strategies: An Empirical Case Study on the Soft Drink Market in Visakhapatnam

    V. V. Devi Prasad Kotni
    24-36
    Abstract views: 31 times| Download: 18 times
    DOI: https://doi.org/10.17010/ijom/2014/v44/i6/80369

  • Impact of Emerging Agribusiness Establishments on Potato Marketing in Punjab

    D. K. Grover, J. M. Singh, Jasdev Singh, Sanjay Kumar
    37-50
    Abstract views: 2 times| Download: 1 times
    DOI: https://doi.org/10.17010/ijom/2014/v44/i6/80371

  • Louis Vuitton, Gucci, and Audi: The Luxury Retail Sector in India - Will it Grow or Go?

    Neha Bothra
    51-61
    Abstract views: 6 times| Download: 10 times
    DOI: https://doi.org/10.17010/ijom/2014/v44/i6/80372